Biodegradable and edible water bolls at the 2019 – London Marathon.
The venture is a green turning point and aims at eliminating the huge consumption of plastic bottles during the marathon.
Based on an estimation on the last year, both runners and audience have consumed 760 thousand plastic bottles.
The water bolls are edible as well as biodegradable in 4-6 weeks. Furthermore they contain less carbon dioxide than PET and require less energy.
They are realised by a London’s start-up thanks to natural seaweed extracts.